Krackel, Over 70 Years of Greatness

As I was uploading a bunch of Krackel wrappers it hit me that I haven’t eaten a Krackel bar in a while. I then discovered the Krackel bar was discontinued as a individual candy bar in 2008 and you could still find them on the shelves for the remainder of that year. So, for a 70 year old candy bar it was semi-retired with little to no fan-fair. However, if you still want to that great Krackel taste, they are still sold as one of the four bars in Hershey’s Miniatures.

Krackel was introduced in 1938 and contained crisped rice and almonds, then in 1939 peanuts were also added to the bar; thats three types of cruchiness in one bar. In 1941 Hershey removed the almonds and peanuts, making it just a chocolate bar with crisped rice; similar to Nestlé’s Crunch bar that was introduced in 1937.

Its logo was changed at least three times over its lifetime and to see this on some great old wrappers, view the archive’s Krackel wrapper section.